The word newsletter implies that the contents are important news. The recipient usually feels that they belong to a select group, and are being provided with information that is of special interest to them personally. So publishing a regular newsletter is an excellent way to make customers feel important, and privileged to be given early notice of any interesting developments, new products or services, and so on.
Building a close relationship with customers via a newsletter is highly cost-effective and enables you to gain their loyalty by giving them “inside information” and presenting them with special offers that are not generally available. If you have staff and agents in various locations, an in-house newsletter can be a very efficient way of keeping them up-to-date and motivated. Many organisations, in fact have both and in-house newsletter and a customer version. And of course at low cost, the artwork produced for a printed newsletter can be converted into a format suitable for emailing to your entire client base or placing on your website.
We deal with a wide variety of reliable specialist printers on behalf of clients, so if you would like us to coordinate print production for you – specifying technical details, obtaining comparison quotes, checking proofs, etc – we are happy to do so. We normally charge an hourly rate for this kind of work.
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